Customer centered design
What You Will Learn
•To understand the needs of your target (customers, users, etc.) and use these information in the design process
•To engage final users and customers of your product/service in the whole design process
•To use specific tools in order to increase your capacity to sell the right products or services that your clients would like to buy
Design driven innovation for SMEs
What You Will Learn
•To understand the difference between Innovation of Solutions and Innovation of Meanings
•To understand Innovation of Meanings through a team working activity
Strategic design for SMEs
What You Will Learn
•To learn the reason-why (and the evolution) of strategic design;
•To apply a strategic and systemic approach in new product-service development processes
•To enhance a mind-set able of managing complexity, sense and meanings for innovation