Design for shaping products
How the shape of a product can boost its marketability
What You Will Learn
•To understand the drivers to shape the form of industrial products
•To control all the variables that contribute to the final appearance of products
•To manage and balance the different drivers of the form
Design for opening new markets
How to use creativity to convert people’s needs in market opportunity
What You Will Learn
•To use creativity in the design process
•To use specific tools to drive creativity in the innovation process
•To increase your capacity to understand the external competitive cultural landscape and drive your design innovation path
Design for innovative services
How to design services to differentiate the offering of companies
What You Will Learn
•To improve the value of the offering adding services to the products
•To design meaningful services, considering the nature of your company and its competitive position in the market