A range of free training courses and best practices on commercialisation

Commercialization and licensing of research results

This short course is focused on 3 main topics: What is commercialization and why do it, Commercialization pathways and Realization of your technology – points to consider. The presentation will lead you through the whole process of commercializing an innovative product. The material is prepared by Dr. Anji Miller from LifeArc. 

Commercialization and licensing 

How to build marketing plan and marketing strategy

Marketing is a broad term. Not surprising, there are many interpretations of a marketing plan and go-to-market plan. In this material the author Janet Brey will explain the difference and will provide coherent marketing plan template. 

How to build marketing strategy and marketing plan

How to build a go to market plan

The go-to-market (GTM) plan is a subset of the marketing plan and addresses how to execute on a specific growth strategy.  Every company, regardless of size, should have a marketing plan. A go-to-market plan is only needed if you are looking to expand into new markets, sell new products (services), or do both. Bellow is a short introduction on the topic and template which will help you build your go-to-market plan. The material is published by Janet Brey. 

Go to market plan