This short course is focused on 3 main topics: What is commercialization and why do it, Commercialization pathways and Realization of your technology – points to consider. The presentation will lead you through the whole process of commercializing an innovative product. The material is prepared by Dr. Anji Miller from LifeArc.
Marketing is a broad term. Not surprising, there are many interpretations of a marketing plan and go-to-market plan. In this material the author Janet Brey will explain the difference and will provide coherent marketing plan template.
The go-to-market (GTM) plan is a subset of the marketing plan and addresses how to execute on a specific growth strategy. Every company, regardless of size, should have a marketing plan. A go-to-market plan is only needed if you are looking to expand into new markets, sell new products (services), or do both. Bellow is a short introduction on the topic and template which will help you build your go-to-market plan. The material is published by Janet Brey.